February 24th, 2022 is the day when Vladimir Putin, President of the Russian Federation waged war on its neighbouring European country, Ukraine. Amidst the crisis, the Ukrainian government has pleaded with many countries and organisations to take actions in the region to hopefully resolve the conflict in the region and to protect the developing European country from being invaded by a global superpower like Russia.
Many countries have imposed sanctions on Russian companies as an act of solidarity with Ukraine’s sovereignty as a country and many organisations have been donating towards the cause of protecting innocent Ukrainian citizens in the war.
Twitter, the San-Francisco based tech giant is the latest organisation to take action towards the Ukraine-Russia war and on February 26, the platform has announced that it will be pausing advertisements in Ukraine and Russia. The move serves to ensure critical public safety information is elevated and ads don’t detract from it. To illustrate, citizens in the region will be able to focus on the everchanging severity of the situation from time to time without the distraction of ads, so that they can keep themselves out of harm’s way in these trying times.
We’re temporarily pausing advertisements in Ukraine and Russia to ensure critical public safety information is elevated and ads don’t detract from it.
— Twitter Safety (@TwitterSafety) February 25, 2022
In an earlier statement, Twitter has also expressed its condemnation of Russia invading Ukraine. The team behind Twitter mention that they’re actively monitoring for risks associated with the conflict in Ukraine, including identifying and disrupting attempts to amplify false and misleading information on the platform.
In addition, the platform has also paused Tweet Recommendations for Ukrainian and Russian users. Twitter hopes that the move can help to reduce the spread of misinformation and abusive content of the war among the Ukrainian and Russian general public.
No exact date was given on when the suspension of these Twitter features and services will end, but it is expected that Twitter will only resume these features once the war has officially ended to protect both the safety and well-being of innocent commonfolk in the regions.
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