Samsung has seen a positive reception with its latest flagship series of smartphones. Recently, the company launched its Galaxy S22 series in India as well, and has apparently recorded sales worth 1,500 crore INR (roughly 196 million US Dollars) in the country.
For those unaware, the South Korean tech giant launched the Galaxy S22 series of flagship handsets about half a month ago. In recent times, the brand has been facing stiff competition in the premium smartphone segment, against brands like Apple. But it seems like its latest high end offering has seen robust performance this time around. At the moment, the company’s focusing on Galaxy S and Fold series of smartphones, which also contribute around 20 percent of its overall India phone sales.
The Galaxy S22 series starts from 71,000 INR (roughly 930 US Dollars) and tops out at 110,000 INR (roughly 1,440 US Dollars). It was first announced in the region back in February 2022, with devices being delivered on March 11. Notably, the Galaxy S22 Ultra Unboxing event with customers also set a Guinness World Record as well.
Raju Pullan, senior VP and head of sales and retail for Samsung stated that the demand for the flagship devices is strong and the company is confident in meeting delivery targets despite the ongoing chip shortage. He further added that “Overall sales for Samsung had grown by double digit in 2021, and we expect a stronger momentum through this year. We expect to be ahead of the broader market due to a strong traction for premium devices such as the Fold and the Galaxy S Series.”
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