Xiaomi has been leading the Indian smartphone market since late 2017. While Samsung overtook Xiaomi in the third quarter of 2020, the Chinese manufacturer managed to regain its lead in 2021. According to a new market survey by Counterpoint Research, Samsung has dethroned Xiaomi to become a market leader in India’s overall smartphone market.
According to market research, Samsung holds a 22 percent shipment and a 27 percent market share in India in March 2022. Samsung confirmed a 9 percent increase in value over the same period last year. According to Neil Shah, Vice President of Research, Counterpoint, “Timely portfolio expansion with 5G capability down to M, F, and A series and strong uptake of the Galaxy S22 and foldable flagship series helped Samsung grow back to the leadership position.”
The South Korean company is offering a wide range of Galaxy M, F, and A series of smartphones across different price points in India. The company offers around 15 5G-ready smartphones at the Rs 20,000 (~$260) price. At present, the Galaxy F23 5G, which starts at Rs 13,999 (~$180), is the most affordable 5G phone from the brand in India. Also, both the Galaxy S22 series and the Galaxy foldables have done well in the country’s market.
Three years ago, Samsung had lost its top spot in the premium smartphone market. Counterpoint Research found that the Galaxy S22 line of phones helped the South Korean company pass Apple and become the market leader in the premium smartphone market.
In March 2022, the Galaxy S22 Ultra achieved a 74 percent volume market share in India’s Rs 1,000,000+ (~$1,290) segment. With the sale of the S22 Ultra, the South Korean company achieved an 81 percent market share in the Rs 1,000,000 category. Furthermore, Samsung now has a 38% volume market share in the Rs 30,000+ (~$390) segment.
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