As of recent, Chinese netizens have noticed the official WeChat account for “Nokia Mobile” has seemingly disappeared. Instead, the official WeChat account was renamed to “HMD Technologies Limited”, which is the name of its parent company, HMD Global.
As to the reason why, the Chinese news site, ITHome, had reported that in September 2021, the Nokia Mobile Smartphone division had initiated a social media account migration as part of restructuring the company’s business in China. And in the process of this migration, the WeChat account has transferred from the Nokia Mobile Beijing Limited Corporation to the HMD Technologies Shenzhen Limited Corporation. For context, HMD is the parent company of Nokia smartphones.
The Nokia brand has been well known ever since the 1990s for their mobile phones that were always portable as you could easily fit them into a pocket, unlike your conventional landline phones used to make calls.
But over the course of the 2010s, the corporation had gone ended its golden era of sales, as the company was bought over from Microsoft in 2014 to produce Windows Lumia smartphones, that were of no success, and then the Nokia brand was bought back by Finland-based company, HMD Global to revive the brand in smartphone space in 2016.
Since the HMD Global buyback, the Nokia branded smartphones have gotten a good reputation for running on stock Android. But sales wise the Nokia smartphone division of today does not high figures or market share of its competitors like Samsung, Xiaomi or Oppo. The Nokia smartphones sales are currently doing just enough numbers to barely get by.
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(Via)
