With the headphone jack becoming increasingly more rare now, wireless earphones have grown exponentially in popularity. This led to Chinese brands like OnePlus and Oppo to diversify their products to include new hearables as well, with the former being one of the top wireless earphones seller in India.
The news arrives from a Counterpoint Research report, which was about the neckband category of the wireless earphones segment. This report revealed the top brands in the category and their market share, as well as the top selling models as well. boAt took the top spot in the neckband category as a whole, with an impressive 25.7 percent market share, although, the OnePlus Bullets Wireless Z is India’s top selling neckband earphones.
This model was followed by the boAt Rockerz 255 series and the Realme Buds Wireless 2 Neo. On the other hand, OnePlus arrived second in the overall neckband segment with a market share of 14.9 percent, while Realme arrived third with a 9.6 percent market share. Other brands like Zebronics and Boult Audio rounded up the top five spots of the market.
For those unaware, the Bullets Wireless Z was launched back in October 2020. In other words, the wireless earphones is still one of the best selling neckband models despite being released 18 months ago. Meanwhile, boAt’s Rockerz 255 series included a number of models like the Rockerz 255, Rockerz 255 Neo, and Rockerz 255 Pro. Interestingly, all of these hearables are priced under the 2,000 INR (roughly 26 US Dollars) mark, which means that price is also an important factor in the region since 70 percent of neckbands sold were between 1,000 to 2,000 INR range.
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