After announcing a partnership with Leica for its upcoming flagship series of premium smartphones, Xiaomi is slated to launch its highly anticipated Xiaomi 12S series in July this year. However, although the brand has not officially announced a launch date yet, recent reports from offline electronics retailers in China have indicated that the Xiaomi 12S series may launch as soon as July 5th.
Chinese social media Weibo user, Niuwan Technology, recently shared on their timeline that several offline retailers in the country have started receiving the marketing materials and devices for the upcoming Xiaomi 12S series of smartphones, which include the Xiaomi 12S, Xiaomi 12S Pro and Xiaomi 12S Ultra.
What is shocking here, is that the highly anticipated Xiaomi 12 Ultra is actually called the Xiaomi 12S Ultra, which indicates that the Ultra model is a part of the Xiaomi 12S family. The parcel photo attached in the post states that the device shipped is the Xiaomi 12S Ultra, and an early bird premium gift box set from Xiaomi is shipped along with the Xiaomi 12S Ultra.
In that case, Xiaomi’s flagship naming convention makes actual sense this time around as from what we have gathered from previous leaks, all 3 models are equipped with the latest Snapdragon 8+ Gen 1 SoC from Qualcomm, alongside Xiaomi’s first-ever flagship camera setup that is co-engineered with Leica, for all 3 devices in the Xiaomi 12S flagship family.
The Weibo post also shows the marketing materials and invitation cards for the Xiaomi 12S series launch, and it highlights the partnership between Xiaomi and Leica in creating a new era of smartphone photography. All cards have been printed with signatures from the Chairman of Leica, Andreas Kaufmann, and from the CEO of Xiaomi, Lei Jun as well. Xiaomi seems to have spent more on printed marketing this time around for the Xiaomi 12S series too because the amount of cards in one box shown in the Weibo photo seems to be a lot.
Xiaomi is expected to announce the launch date for its Xiaomi 12S series launch event this week. And for more technology news from China, stay tuned to our coverage here at Gizmochina!
RELATED:
- Xiaomi 12T FCC certified, reveals variants, support for 7 5G bands, and more
- Get Xiaomi Mi 11 Ultra for Heavily Discounted Price of $629 (Coupon)
- Xiaomi 12 Ultra key specs tipped: SD8+ Gen 1, 67W fast charging & more
- Xiaomi 12S spotted on GeekBench, with Snapdragon 8+ Gen 1 SoC & 12GB RAM
- Xiaomi 12S image live leaks, reveals Leica branding
(Source)
