Sale of television from Chinese brands in Russia has doubled as per Russian publication Izvestia. Representatives of large marketplaces have told the publication. In May, e-commerce retailer Ozon recorded a 96 percent increase in the sale of Chinese TVs compared to the same month last year. The most popular models were Xiaomi, BBK, Haier, Fusion, and Harper.
As per the report, the demand for television manufactured by Chinese brand grew earlier in January this year. Then, 40 percent more TVs were sold on Ozon compared to the same period in 2021. The trend is said to be associated with the suspension of supply of electronics in Russia from a number of major brands including LG, Samsung, and Sony. LG and Samsung who have been market leaders in the television segment are no longer easy to find in stores as manufacturers have suspended deliveries to Russia. Televisions from these brands remain on sale in the country, however, high prices, uncertain guarantees, and origin of imports are factors responsible for the rise in shipments of Chinese brands.
The report adds that Haier clocked a tenfold increase in sales allowing the brand to become one of the leaders this year. Among the Chinese brands, Xiaomi still remains number one in terms of units of televisions sold. Marketplace representatives told Izvestia that all the gadgets of Chinese brands in the top 10 in sales are equipped with a Smart TV function. A third of them have a screen diagonal of more than 42 inches and a resolution of 4K, Ozon noted.
Via
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