Earlier this year, Samsung launched the highly anticipated Galaxy S22 series of smartphones that debuted with Samsung’s in-house Exynos 2200 chipsets in select regions. The chips feature AMD GPUs and were hyped up quite a bit ahead of launch. However, when the devices finally hit the market, the Exynos 2200 failed to meet the performance expectations of customers.
Currently, Samsung manufactures its Exynos chips to utilize in its own smartphones as well as to sell the chips to other smartphone manufacturers like Google and Xiaomi. However, recent reports have revealed that the company will soon be taking the Apple approach and designing chips exclusively for its own smartphones.
The revamped chips are expected to be ready around 2025. To allegedly help with these efforts, Samsung has appointed ex-Apple employee Kim Woo-pyeong as the director of the recently established Packaging Solution Center which is in the Device Solution America (DSA) headquarters. Kim Woo-pyeong has worked at Texas Instruments and Qualcomm before moving to Apple in 2014 and working there for 9 years.
The report by Business Korea does not specifically mention that Kim will work on the Exynos mobile chipset, however, the report does mention packaging technologies, which are employed by chip makers to overcome SoC integration challenges.
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