We had recently reported on the global smartphone market seeing a slight decline this year. However, this fall is still meager compared to the European region, which saw a greater decline. But it isn’t all bad news as Samsung and Apple still managed to see growth.
For those unaware, the global smartphone market dropped by around 3 percent. However, according to a Counterpoint Research report, the European smartphone market saw a substantial 11 percent decline in the second quarter and 13 percent fall in the first quarter of this year. During the months between April and June, the region only saw 40 million smartphone shipments.
While the Coronavirus pandemic is still a factor that affected the declining smartphone market, but another major influence was undoubtedly the Russian invasion to the Ukraine. At the same time, a fear of recession also grips the market, with many countries contributing to the falling demand as mobile devices are launching for higher prices. But despite all of this, the South Korean and Cupertino based giant still managed to see a positive trend in the second quarter of 2022.
However, its not all good news for both brands as Samsung and Apple sold fewer smartphones in Europe in Q2 2022 compared to the Q1 2022. Following these two tech giants is the Chinese smartphone maker, Xiaomi. The company did manage to see growth as well during this period. Although, the same was not reflected on Oppo and Realme, which took the fourth and fifth place respectively. Both of these Chinese companies also saw a decline similar to the overall European region.
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