Apple recently launched the iPhone 14 series, but the rumors and leaks about the next-generation iPhone 15 lineup have already started surfacing online, and the latest report hints at a change in naming convention for the upcoming lineup.

If the latest report coming from Mark Gurman of Bloomberg is to be believed, then the Cupertino-based tech giant has started working on a new Apple iPhone 15 Ultra model that will be replacing the Max model.

Apple iPhone 14 Pro
Apple iPhone 14 Pro

The report also adds that the iPhone 15 series would see the biggest change in the design of the iPhone series since the iPhone 12 launched in 2020. Among some major changes, the company could start offering USB-C ports on iPhones. There are also reports that all the models in the iPhone 15 series will come with Dynamic Island.

The changing of the name from Pro Max to Ultra isn’t surprising and makes sense given the Apple Watch series now includes an Ultra model. The company has been experimenting with the iPhone models for a years now. After launching the Mini model two years, the company ditched it for the Plus model with the new iPhone 14 Plus.

The sales for the Mini model weren’t great, so the company switched to the Plus model, assuming that customers aren’t interested in a compact form. But reports indicate that the sales numbers for the new iPhone 14 Plus are also not good, and the company has cut down the production for the iPhone 14 to boost production of the Pro models.

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