Apple had recently announced its highly anticipated iPhone 14 series. However, it seems that the latest generation of the company’s smartphones are not meeting demand expectations in the global market.
The news arrives from a Bloomberg report, which states that the Cupertino based giant’s 2022 iPhone lineup is failing to meet projected demands. As per the report, the brand has told its suppliers to lower production of the iPhone 14 series by up to 6 million units due to lack of demand. This is by no means a small figure, and implies that the latest iPhones are not performing as well as they were expected to in the market right now.
This is also quite interesting considering that Apple was seeing lengthy wait times for its higher end iPhone 14 Pro series models. At one point, pre order periods and the lead time to delivery for the iPhone 14 Pro Max was 36.5 days. This marked the highest lead time for an Apple product in six years. Furthermore, the Pro models were significantly more popular in terms of pre orders when compared to the base iPhone 14 and the larger iPhone 14 Plus variant.
According to sources close to the matter, the brand’s new target is to make 90 million iPhones in the second half of this year. This figure is around the same as the the number of phones produced last year as well. Apple is still in touch with its suppliers for the move to cut production, although, this might lead to some issues in the company’s supply chain. But, this might be based on the revenue brought in by the new iPhones.
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