Earlier today (7th October 2022), Xiaomi announced that its Diwali festival sales has seen it achieve record breaking numbers in India. During the festival season, the company managed to sell more than 6 million devices.
The Chinese tech giant is hosting its initial phase of its ‘#DiwaliWithMi – Tech Ka Shubh Muhurat’ festive season sales. This sale began prior to the actual Diwali festival and offered discounts and deals for a wide range of products across the categories. This sale was hosted on the company’s official website and even offline channels as well, which helped the brand more than double their sales over the previous year.
Xiaomi saw its highest ever first phase sales thanks to devices like the Redmi Note 11, Redmi A1, Redmi 10, Xiaomi 11i series, Redmi Smart TV 32”, and Xiaomi Smart TV 5A 32 inch model that were popular during the sale and saw some of the highest sales as well. According to Raghu Reddy, Chief Business Officer, Xiaomi India “the festive season is a momentous occasion for us wherein we want to delight our consumers and make it a memorable one for our fans and partners alike”
He further added that “With the kickstart of ‘Tech Ka Shubh Muhurat’, we continued to deliver attractive offers across our product portfolio, helping our consumers make informed decisions. Pushing the limits of mobile technology and setting industry standards, our smartphones have performed exceptionally well in the initial phase, thereby solidifying our position in 5G and overall smartphone portfolio. Xiaomi continued to be the most preferred Smart TV brand, on the back of the best hardware and software, at an incredibly great value.”
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