A new report has revealed that the festive season sales have been quite successful for smartphone makers in India and Samsung took the lead, beating out its competition with million of units of handsets sold.
The news arrives from a Strategy Analytics report, which claimed that the South Korean tech giant accounted for 26 percent of all sales during the festive season. This period ranged from 23rd to the 30th of September 2022. During this time, Samsung sold more than 3.3 million smartphones. The report stated that its premium smartphone models like the Galaxy S21 FE, Galaxy S22 Ultra, Galaxy S22 Plus, Galaxy, and Z Flip 3 saw robust sales thanks to aggressive pricing and discounts.
Similarly, even its mid range handsets were quite popular, especially the Galaxy F13 and the Galaxy M13 that were heavily discounted during this sales period. On the other hand, Chinese smartphone brands like Xiaomi and Realme rounded up the top 3 rankings with 2.5 million and 2.2 million units shipped during the festive sales, accounting for 20 percent and 17 percent market share respectively. In other words, we can see that Samsung took a commanding lead over its competition.
Despite the iPhone 13 and older iPhone models seeing heavy discounts as well, Apple did not make the top 3 list. While the smartphone makers saw great sales overall, the market during the festive season sale period in 2022 saw a 2 percent fall when compared to the same period last year. However, while the sales figure saw slightly lower, the ASP (Average Selling Price) was higher this time around. This meant that the revenue growth offset the volume decline.
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