Over the last couple of years, the global smartphone market has seen a slight decline. There were many factors that led to the market shrinking, but it appears that Apple is slowly catching up to Samsung in the handset segment despite this decline.

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According to a Canalys report, the overall market for smartphones saw a decline of 9 percent year on year during the months of July and September this year. In other words, the third quarter of 2022 saw noticeable decline over last year. The decline in shipments affected four of the world’s top five smartphone brands as well. Looking at the market standing, Samsung still leads the pack with a 22 percent market share. Meanwhile, Apple came in second with 18 percent, and Xiaomi took the third spot with 14 percent.

Oppo and Vivo rounded up the top 5 list with both brands having a 10 percent and 9 percent market share respectively. However, despite leading the smartphone market, the South Korean tech giant only saw a slight growth. On the other hand, the Cupertino based company saw a higher growth in terms of both market share and even sales numbers as well during this period. In other words, the iPhone maker can be considered the true winner in the third quarter of this year.

Apple is also just a meager 4 percent points behind Samsung in market share. This is lower than the 6 percent gap between the two consumer electronic giants. Meaning, Apple is slowly but surely catching up to Samsung. Furthermore, with the holiday season being just around the corner, which is one of the strongest periods for the brand, we can expect Apple to soon overtake Samsung. Last year, it had a 22 percent market share in the final quarter, over Samsung’s 20 percent. But this narrow lead might widen further this year.

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