Multiple international market research firms Counterpoint Research, International Data Corporation (IDC), and Canalys have revealed the results of the global smartphone shipments during the third quarter of 2022. Q3, 2022 is the period between the month of July to September. OEMs sold 301.9 million units compared to 342 million during the same period last year. Counterpoint Research reveals a 12 percent decline whereas IDC and Canalys represent a figure of 9 percent. 

The global smartphone shipments in the third quarter improved compared to the last quarter i.e. Q2, where shipments slipped below the 300 million mark. The market is said to be at the lowest Q3 level since 2014. All three research firms attribute the downfall in shipments to the Russia-Ukraine war, China-US tensions, growing inflation and fear of recession, and weakening national currencies leading to a dent in consumer sentiment. Shipments across Europe and Asia Pacific performed better while emerging markets remained laggards. 

As for the OEM performance, Apple was the only company to register a 2 percent year-on-year growth. In Q3, 2022 the Cupertino-based tech giant had a 17 percent market share with 51.9 million shipments. South Korean major Samsung lead the Q3 market with 64 million sales and 21 percent share, however, it declined 8 percent YoY basis. Xiaomi came in third with a 13.4 percent share and 40.5 million shipments. It fell 8.6 percent year-on-year. Vivo and OPPO bagged the fourth spot with 25.9 million sales and 8.6 percent market share. Both companies recorded double-digit declines of 26.3 percent. Chinese brands were able to capitalise on Apple and Samsung’s exit from the Russian market. It’s worth noting that all five OEMs registered positive growth quarter-on-quarter basis. 

Related:

RELATED ARTICLESMORE FROM AUTHOR