A new report had hinted at Apple working on an interesting new project. With Meta (parent company of Facebook) aggressively pushing its Metaverse out, it appears that the iPhone maker is also working on its own version of the Metaverse.
As of right now, many are still waiting for the Cupertino based giant to announce its highly anticipated AR/VR based headset, which will be the brand’s latest line of consumer electronic products. However, its launch is only rumored and the company has yet to reveal any launch timeline for this device. Although previous rumors have hinted at the mixed reality headset launching sometime in Spring 2023. But according to Bloomberg’s Mark Gurman, the company isn’t planning on stopping with a simple new hardware release.
The new report claims that Apple has already begun working on a whole “3D mixed reality world” and is currently in the process of hiring talents for this project. In other words, the brand is launching its own alternative to the metaverse to rival Meta in the mixed reality world category. Furthermore, Gurman based the news on Apple’s latest job listings. Apparently, the company is working on its own version of the Metaverse, which will be based on both virtual reality and augmented reality.
So it would appear that the upcoming AR/VR headset launch might be the brand’s first step into this endeavor. Interestingly enough, the search engine giant, Google, is also believed to be working on a mixed reality headset as well. Meaning that all three American tech giants are entering into the new mixed reality future, which Tim Cook hinted at being “the next big thing.”
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