In its upcoming webinar, Counterpoint Research will host keynote speakers from TECNO, MediaTek, and an Editor-At-Large of Forbes Magazine to discuss the forces and opportunities influencing current smartphone trends. Together, they will present global and continental perspectives on the continuous evolution of cutting-edge smartphone technology.

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Entitled “The Push Towards Premium: Changing Smartphone Preferences and the Technologies Behind Them”, the webinar will be hosted by Peter Richardson, vice president of Counterpoint Research, and feature keynote addresses from TECNO, a rising player in the high-end market. TECNO’s recent offerings such as the Tecno Phantom X2 have been praised by both users and reviewers alike, and the brand is well known for its premium yet value-for-money smartphones.

TECNO has expanded its portfolio into more premium products in response to the rising demand for premium smartphones. Its recent flagship—the Phantom X2—ships with the Dimensity 9000 5G chip and features great cameras that can capture impressive night shots.

The webinar will also feature the major chipset supplier MediaTek, and Forbes Magazine, a globally known media house. As well as the expansion of flagship technology, the webinar will discuss the influences and technological underpinnings of the smartphone trends for 2023-2024.

A webinar like this is timely as the technological demands of smartphone manufacturers and users are growing rapidly and the emerging market is becoming a major driving force for premium growth.  During the webinar, a live and open panel discussion and Q&A session will also be arranged to cover the most pressing questions. It will be broadcasted on Tuesday, November 22 at 12 pm London. Interested readers can register by following the link embedded here.

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