The competition in the smartphone market continues at full speed. However, one brand manages to outperform its competitors in almost every market. You guessed it right, Apple is way ahead of its competitors, especially in the premium segment. Moreover, the company maintains this dominance even in markets such as China where domestic brands are very strong. According to latest reports, Apple reaches highest ever monthly market share in China.
One in every four devices sold in China was an iPhone
Apple reached its highest ever monthly market share (25%) in China in October 2022, while becoming the #1 OEM in the country for the second consecutive month, according to Counterpoint Research’s Monthly Market Pulse Service. While the sales for other key OEMs declined in October, Apple grew 21% MoM. In YoY terms, China’s sales declined 15%, while Apple’s sales declined just 4%.
Apple has been reaching new heights in terms of market share in China during the last two years. It reached a record monthly market share in November and December 2020, and in October, November and December 2021. Notably, 2020 was also the year when US sanctions were imposed on Huawei.
Commenting on the market growth in China, Research Director Ethan Qi said, “China’s market has been sluggish due to multiple factors, including macroeconomic pressures and COVID-19 lockdowns hitting consumer sentiment. Overall sales declined 4% MoM. However, Apple managed to defy the market trend. This also shows the resilient nature of the premium segment.
Looking at the trend for the last two years in China, it is evident that Apple has emerged as a clear winner of Huawei’s share in the premium market. It has almost become an undisputed leader in China’s premium segment. The iPhone 14 series has started off well with the iPhone 14 Pro and Pro Max performing better than the previous generation. The iPhone 13 also continues to do well, as the iPhone 14 offers little differentiation from the iPhone 13.”
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(Source)
