Twitter is apparently offering free advertisements to the brands that use its platform to market themselves. The social media giant is offering free advertising in an attempt to win back clients for its advertising business.
For those unaware, Twitter relies quite a bit on advertising as a revenue source similar to other social media giants. Now, the microblogging platform is offering free marketing to brands to help its advertisement business, which has been in decline following Elon Musk’s acquisition of the company. In other words, the company is seeking to attract clients by offering a free ad campaign that will match advertiser’s ad spending up to 250,000 US Dollars.
Meaning, the clients can avail a full 500,000 US Dollar investment in advertising that must run by 28th February 2023, as per the leaked emails. However, Twitter has yet to respond to any comments regarding this matter. This initiative is basically another step to increase ad expenses by its clients. The new ad campaign might also be used to bring promoted tweets that can dun during the Super Bowl week, which is a key period for Twitter.
For those unaware, clients typically spend more during the Super Bowl week since it helps expand the respective brand’s reach. The Super Bowl is also Twitter’s biggest revenue day of the year. In recent times, many brands like Pfizer, United Airlines, and auto makers General Motors and Volkswagen have stopped spending on Twitter. Similarly, 75 out of the top 100 spenders on ads on Twitter also lowered their spending as well.
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(Source)
