Apple is making a big move in the world of virtual and mixed reality with the reported development of a new headset. The company is said to be collaborating with several media partners, including Disney, as well as Sony Group to develop content for its MR headset. Here are the details…
Apple in talks with Disney, others on VR content for new headset
Apple is reportedly in talks with several media partners, including The Walt Disney Company, to develop virtual reality (VR) content for a mixed reality (MR) headset. According to the latest reports, the headset was developed in partnership with Sony Group and will feature two ultra-high-resolution displays External cameras for VR and a range of pass-through modes for augmented reality.
Apple is also said to be updating its own Apple TV+ material to work with the headphones. The news comes after Bloomberg reported earlier this month that Apple plans to launch its first MR headset this year. MR headsets allow wearers to use real-world objects to elicit a response in the virtual world. The iPhone maker’s MR headset is expected to launch at this year’s spring event and will reportedly cost around $3,000.
That’s double the price of the $1,500 Quest Pro virtual and MR headset Meta Platforms Inc launched last year. It should be noted that neither Disney, Apple nor Sony commented on the report. However, the news highlights Apple’s continued interest in the VR and AR space, which could open up new opportunities for media partners and content creators to engage with users in new and innovative ways method.
With Apple’s reputation for technological innovation and design, it will be interesting to see what the company brings to its mixed reality headsets.
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