Apple and Google have a rather strange relationship. Both companies have been struggling to dominate the technology world for years. However, the competition in question continues in a friendly and ethical manner. At least that’s what we thought until now. According to the latest reports, former Apple engineers claim that Apple is engaged in a “silent war” against Google. Here are the details…

Apple is engaged in a ‘silent war’ against Google, claim engineers

Competition is a useful thing for many consumers. Especially when we consider how important it is to balance the market conditions and establish the price-performance balance. However, it seems that Apple is taking the competition a little too seriously. According to a recent report in the Financial Times, two former Apple engineers claim that the company is engaged in a “silent war” against Google. One of them used the word “grudge” to describe Apple’s relationship with Google, and the other one going further and describing it as a “silent war.”

Apple vs Google

One of the key battlegrounds in this alleged war is the launch of Apple Maps in 2012. After a troubled start, the service still lags behind Google Maps these days. However, Apple Maps was created because Google refused to give the iPhone the same turn-by-turn directions it was producing on Android. This move is an attempt to provide users with an increasingly necessary feature and prevent buyers from switching to its competitors.

Another area where Apple is thought to be targeting Google is search. Since at least 2015, there has been AppleBot, a search engine that has been used by Siri and Spotlight at times. This is a separate service from offering a Google-style search for users, but it has led to reports that an Apple Search is in the works. However, this may have been stymied in late 2022 when key staff working on Apple Search left to rejoin Google.

Finally, there is the area of advertising. Apple’s own advertising business has been growing rapidly, and the company’s privacy features are reportedly affecting third-party advertisers. While this may not be a direct attack on Google, it is an area where the two companies are competing.

While the FT report is based solely on statements from two former engineers, it fits with previous descriptions of the rivalry between Apple and Google. Whether the so-called silent war between the two companies will continue to escalate, or whether the two companies will clash remains to be seen. Will find a way to live peacefully in the tech industry.

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