The global smartphone shipments saw a massive decline in the holiday quarter in 2022. This drop was the largest ever recorded in the market, with the overall shipments last year also saw a sizeable decline. So here are all the details.
According to a new report, the worldwide smartphone shipments saw a significant decline of 18.3 percent year on year in the fourth and final quarter of 2022. On the other hand, the overall market fell by a notable 11.3 percent as well last year. In Q4 2022, the market saw over 300 million shipments of handsets, down from 367.6 million units shipped back in 2021. Interestingly, Apple, Samsung, and Xiaomi took the top 3 spot on this list. However, most top brands saw a notable decline during this period.
The iPhone maker saw a near 15 percent fall year on year in Q4 2022, while Samsung also saw an almost 16 percent decline. Similarly, Xiaomi faced an even deeper dive of 26.3 percent in Q4 2022. In other words, most brands suffered during this time. A similar trend can also be seen in the smartphone market in the whole of 2022. Shipments in the global market fell to 1.2 billion units in 2022 from 1.359 billion units that were shipped in 2021.
As per IDC, despite hefty sales and promotional events, various issues caused the decline of the smartphone market. There were a number of problems faced by the industry, with supply chain difficulties as China faced lockdowns due to the viral outbreak. Furthermore, customers also faced rising cost and inflation, while the overall economic conditions also worsened. Thus, shipments slowed down last year, especially in the final three months.
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(Source)
