Earlier this month, it was reported that Apple exported iPhones worth $1 billion in a month from India. Now CyberMedia Research has shared data on iPhone shipments clocked by Apple in the fourth quarter of 2022 i.e. the period between October to December.
As per the report, Apple India shipped two million iPhones in Q4, 2022, a sequential increase of 18 percent. However, year-on-year shipments during the fourth quarter declined 7 percent. The iPhone 14 series was the most sold iPhone model with a huge 59 percent market share during the three months. The iPhone 13 followed behind with 32 percent sales.
Apple also had its best year in India in 2022. It recorded an 11 percent year-on-year growth in shipments and secured its highest-ever market share of 5.5 percent. This is attributed to local manufacturing and marketing efforts like cashback and instalment plans. Apple still grew in 2022 despite declining Q4 shipments YoY and QoQ compared to 2021.
According to experts Apple is expected to sell even more devices in 2023 compared to 2022. The higher demand for the iPhone 14 Pro models have been noted but supply chain constraints impacted Apple’s performance. However, the aggressive marketing and promotions as well as the festive season sales drove the sales of older iPhone models including the iPhone 13.
Additionally, Apple has been aiming to make India as its manufacturing hub for iPhones. Due to geopolitical concerns between China and US as well as the COVID-19-induced supply chain disruptions, the Cupertino-based tech giant is on a path to diversify its production outside China. As per past reports, Apple is expected to manufacture 20 percent of iPhones in India in the next 2-3 years.
Related:
- Apple Relocates AirPods Production to India
- Apple to Ramp up iPhone Production in India to 25% By 2025
- Apple Exports iPhones Worth $1 Billion In A Month From India
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