One day we’ll share some good news about global electronics shipments. Sadly, today is not that day. IDC has published its worldwide tablet and Chromebook shipments report for the Q4 and full year 2022 and the results are not very different from what we saw in the smartphone shipment reports.
According to the report, the tablet market witnessed a decline of 3.3% year over year, after two years of impressive growth. However, it’s not all bad since the shipments remain well above pre-pandemic levels. Chromebook shipments, on the contrary, continued to contract in Q4 2022 with total shipments reaching 3.6 million units for a year-over-year decline of 24.3%. Total shipments for the full year were down 48% in 2022 after a sigmoid 180.5% growth in 2021.
As expected, Apple and Samsung continued to lead the tablet market. The Cupertino company remains on the top spot with a ten percent gain in market share compared to Q4 2021. Big names from China— Lenovo and Huawei— ended the quarter in a statistical tie for the fourth position. Lenovo’s shipments are said to be falling due to the conclusion of several commercial projects. In spite of many challenges, Huawei’s increased focus on marketing large-screen tablets in its main geographical market, China (PRC), has paid off and it has managed to be in the top 5.
The Chromebooks market was booming in 2021 due to the pandemic and several other reasons. But now with the pandemic almost gone, Chromebook demand has started to go down significantly.
“While Chromebooks have faced a tough few quarters, the excess channel inventory that had built up is starting to subside and could potentially lead to more normalized growth in the coming quarters as back-to-school season returns,” said Jitesh Ubrani, research manager with IDC’s Mobility and Consumer Device Trackers. “However, any traction that Chromebooks made outside the education sector will continue to suffer as the economy stalls and as tablets and PCs supplant Chrome-based devices.”
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