Advertisement

Xiaomi’s recent investor day was a buzz with exciting news about their cars! Lei Jun, the CEO, shared that he dedicates half of his time and energy to the automotive division, and a quarter to the company’s mobile phones, IoT, and premium products.

Xiaomi Electric Car

The R&D team behind the Xiaomi cars has grown to over 2,300 members and is working tirelessly to make its official mass production debut in Q1 2024. Their progress has exceeded expectations, with the soft-film car rolling off the production line last September and winter testing starting at the end of December.

Lei Jun emphasized that autonomous driving is a crucial aspect of Xiaomi’s foray into the automotive industry. Over 140 vehicles are slated to undergo testing across the country in the first phase of their autonomous driving initiative. The goal is to establish itself as a leader in the industry by 2024.

In terms of profitability, Lei Jun stated that Xiaomi prioritizes software profits, similar to their approach with their mobile phones. The future of cars presents exciting opportunities for integrating various services, beyond just sales and after-sales service.

Previously, a Weibo blogger (@不是郑小康) posted pictures that revealed that the Chinese tech giant was conducting a test of the yet-to-be-announced EV model. Lei Jun, the founder himself, was present during this test as per the blogger who shared the pictures on the Chinese microblogging website. In other words, the brand was clearly testing out the Xiaomi Car under extreme weather conditions of cold and likely making other key calibrations as well. 

Xiaomi has established its own automobile facility in Beijing’s Yizhuang, which houses the sales and R&D headquarters. They plan to construct a fully-functional vehicle factory with a yearly capacity of 300,000 vehicles, with the first car rolling off the production line in 2024.

RELATED:

(Source)

Comments

RELATED ARTICLESMORE FROM AUTHOR