OnePlus has announced its partnership with Myntra in India. The latter is a major fashion e-commerce company in the country. It offers fashion, beauty, and lifestyle products. Under lifestyle, the platform also offers various audio devices and smartwatches from multiple brands.
With the partnership with Myntra, OnePlus will offer its audio products on the e-commerce platform. This will help the company to expand its online presence and also boost the sales of the devices in tier 1 and tier 2 cities.
OnePlus has five devices in its audio portfolio. These include the OnePlus Nord Buds, Buds CE, Buds Z2, Buds Z2 Wireless Neckband, and the recently announced Buds Pro 2. All five devices are already available for purchase from Myntra.
Commenting on the partnership, OnePlus said “As India continues to be one of our most important markets, we are always looking out to partner with leading market players who share the ‘Never Settle’ spirit, delivering top-notch quality of service to customers across the country. To this end, we are excited to partner with Myntra, bringing our community-favourite audio offerings to an even wider young and fashion-forward audience.”
As for the recently launched OnePlus Buds Pro 2, it is a premium offering with the same design as its predecessor. The latest device features active noise cancellation up to 48dB and 360-degree spatial audio. There is a master equalizer tuned by legendary Hollywood music composer Hans Zimmer. The TWS earbuds are claimed to offer 9 hours of usage and 39 hours battery life with the case.
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