It seems that the smartphone market in China is off to a good start in the beginning of 2023. The region saw robust sales in the first month of this year, with Apple taking the lead in the smartphone segment.
According to a Counterpoint Research report, January marked a good start for 2023 in the Chinese market. This followed just after the COVID-19 wave in December 2022 and also records a good momentum going into the new year. In the first month, the sales were quickly increased week over week to hit over 7 million units before the week of the Chinese New Year season.
During this period, the Cupertino based giant retained its throne as the top brand in terms of sales share. Furthermore, the company also saw a rise of about 6 percent year on year. While the overall market’s growth in January wasn’t much higher than the previous year, it is still good news considering the state of the market weeks prior. The rise in sales also hints that the smartphone market in China is recovering from the latest Coronavirus outbreaks.
Despite the positive trend so far, the industry is still unsure that the strong sales in the first month will carry forward or whether it truly shows a recovering market. Analysts believe that the market might have seen a boom after pent up demand leading up to the Chinese New Year season.
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