Qualcomm Technologies, Inc. has signed a multi-year agreement with the Mercedes-AMG PETRONAS F1 Team, introducing their Snapdragon brand to the F1 arena. The partnership aims to bring new experiences for fans through the use of the Snapdragon platform, both online and in-person. The team will incorporate Snapdragon and other Qualcomm® technologies to speed up their digital transformation and establish a world-leading smart space at their campus in the UK.
Snapdragon is known for its ability to provide users with superior experiences, powering numerous premium smartphones, gaming and XR devices, connected cars, PCs, and wearables across the globe. The team’s newly launched 2023 car, the Mercedes-AMG F1 W14 E PERFORMANCE, will sport the Snapdragon logo, and the branding will also feature on the drivers’ race suits, the senior personnel’s clothing, and within the garage and team environment’s trackside.
Don McGuire, SVP and CMO of Qualcomm Technologies, Inc., stated that the Mercedes-AMG PETRONAS Formula One Team is an excellent partner for the Snapdragon brand as they are a technology-driven team in F1. Their goal is to reimagine the fan experience globally by bringing Snapdragon to fans worldwide. Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS Formula One Team, added that innovation is vital to their business, from connecting with fans to creating race cars and building the workplace of the future. The Snapdragon brand is the perfect partner to transform and innovate, and they are excited to create exceptional solutions as they push forward in these areas.
Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS Formula One Team, expressed their excitement to collaborate with Qualcomm Technologies and expand their partner ecosystem. The shared passion for technology and innovation will benefit their fans, partners, and team. They look forward to broadening their partnership and seeing the Snapdragon logo on their newly launched vehicle.
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