OPPO entered the foldable smartphones segment last year, and a few days back, the company launched two new foldable phones in its home market — OPPO Find N2 and OPPO Find N2 Flip.
The company has revealed that for the first time, the OPPO Find N2 Flip will be available globally and won’t be limited to the Chinese market, posing direct competition to the Samsung Galaxy Z Flip4.
Billy Zhang, President of Overseas Sales and Services, says that despite the overall smartphone market declining in the last year, the foldables continued to grow significantly. This appears to be the primary reason OPPO is now shifting focus towards foldable smartphones while there is less competition and high growth.
He also claims that OPPO has also been working on developing a foldable form factor for smartphones for a long time and adds that the amount of time invested in this is similar to that of Samsung, which is currently the market leader in this segment. While there have been a few devices in the market, foldable phones from Samsung and OPPO are considered to be among the best.
While Samsung remains the market leader, OPPO has been doing well with foldable smartphones in the Chinese market. However, OPPO is planning to focus more on the Flip foldables instead of the Fold form factor, claiming that the clamshell style offers a more close-to-home experience.
It will be interesting to see how OPPO manages to place its foldable smartphones in the global markets, especially when the company isn’t a known brand in the North American market and Samsung still has a tight grip over this form factor globally.
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