Xiaomi is gearing up to shut down its short video sharing platform that is called Zili. The company will be ending its operations in the Indian market soon, so here is everything you need to know about this new move.
For those unaware, the Chinese tech giant’s Zili was first launched in Google Play Store back in 2018 and functioned similar to another social media giant, TikTok. In other words, Zili also allowed users to share or watch short videos on their platform and even sought to fill up the market left by TikTok after it was banned by the Indian government. But now, it appears that Xiaomi is also exiting the market, as it plans on shutting its operations on 13th March 2023 at 23:59PM “due to an operational adjustment.”
As of right now, the application has already been removed from the Google Play Store. Furthermore, Zili added that “All services on Zili app will be disabled on and from the shutdown date, including but not limited to the functions of download, Z-points encashments or withdrawal, etc. and all user data would be deleted from our server after that date and will no longer be retrievable.” Notably, this decision to shut down the platform would likely have resulted in a number of people being laid off in the country.
This app was quite popular in the Indian market with Play Store showing downloads crossing an impressive 100 million before it was taken down. Zili had seen breakout success after TikTok got banned in India in 2020. So it remains to be seen, which other short video sharing app will cover the gap left behind by these two platforms.
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