Sony has unveiled its 2023 Bravia XR lineup, which includes a range of televisions with iterative refinements and modest improvements. While a QD-OLED television leads the launch line, the company is still showcasing its image processing as a major selling point. Sony’s Cognitive Processor XR is said to be what sets its TVs apart from the competition, and this year, the company is introducing XR Clear Image, a feature that automatically adjusts picture quality based on the source material.
With the increase in popularity of high-end consoles, such as the Sony Playstation 5 and the Xbox Series X, Sony has also focused on enhancing the gaming experience. All of its TVs are capable of 4K gaming at 120Hz, although only two HDMI 2.1 ports are available, with the other two being HDMI 2.0. Sony’s integration with the PS5 remains strong, but new gaming software features will also extend to Xbox.
The X90L is a full-array local dimming LED TV designed to offer excellent performance at an affordable price point. To add a premium detail to the TV, Sony has updated the bezel from plastic to aluminum and increased local dimming zones and peak brightness by up to 60% and 30%, respectively. It’s also the largest screen size amongst the new lineup, clocking in at a 98-inch display.
The A80L OLED comes in an 83-inch size, with upgrades including slightly better dialogue clarity and 10% brighter performance. However, it is otherwise very similar to 2022’s A80K WRGB OLED TV. Lastly, the QD-OLED A95L is the most impressive TV in the new lineup, promising up to 200% better peak brightness than its predecessor, the A95K, and offering strong competition to LG’s C2 and C3.
Software-wise, Sony is also introducing an Eco Dashboard to promote eco-friendly options and energy-saving techniques, which is accessible from the home screen. Additionally, there is a settings menu tailored to gaming, allowing for easy toggling of VRR, motion blur reduction, black equalizer, contrast adjustments, and an on-screen crosshair.
In summary, while Sony’s 2023 lineup of Bravia XR TVs offers modest improvements compared to their predecessors, the company’s focus on image processing and gaming capabilities, along with the introduction of an Eco Dashboard and gaming settings menu, will provide customers with an enhanced viewing experience.
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