When it comes to Android, the first smartphone manufacturer that undoubtedly comes to mind is Samsung. The South Korean tech giant has been selling phones under the Galaxy brand for a long time and has many different models, from the entry-level segment to the flagship. However, as in everything else, competition is essential in technology, and competition on the Android side has not been the same for a while. Especially after Huawei lost its market share due to the embargo, Samsung was left alone in the production of the flagship. Fortunately, this is changing thanks to Honor. Here are the details…

Samsung might soon find a new global rival in Honor

Samsung has long been a dominant force in the global smartphone market, but it looks like the Korean tech giant may soon have a new competitor to contend with in the form of Honor. At the Mobile World Congress (MWC) 2023, Honor CEO Zhao Ming announced the company’s goal to join the global smartphone market and take on the biggest brands out there, including Samsung.

Samsung and Honor foldablle smartphones

Honor is a state-owned smartphone brand under the municipal government of Shenzhen’s control, and it has set its sights on improving various aspects of its smartphones, including battery life, communication, photography, display, and AI. The company aims to win the competition with the strongest opponents in many aspects, including globalization.

While Zhao Ming didn’t explicitly mention Samsung as one of Honor’s competitors, it’s clear that the Korean tech giant’s dominance in the global Android space makes it difficult to ignore. Honor has already announced the global release of its first non-Samsung book-like foldable phone, the Honor Magic Vs, which seems to be competing directly with the Galaxy Z Fold 4.

In addition, Honor plans to release the Magic 5 standard smartphone series globally, consisting of the Honor Magic 5 and Magic 5 Pro. These devices will be available for purchase in the second quarter of 2023 for €899 and €1199, respectively. Samsung’s appearance at MWC 2023 was somewhat underwhelming, with the company not having much to show beyond the Galaxy S23 series and the Galaxy Book 3 laptops unveiled at Unpacked on February 1. Meanwhile, Samsung’s rivals, including Honor, had more intriguing announcements to make.

Samsung Honor

However, competition is always healthy, and Samsung may benefit from having one more rival in the global smartphone market. It may keep the company on its toes and push it to innovate even further. Only time will tell how Honor will fare in its quest to become a major player in the global smartphone market, but it’s clear that Samsung will have one more competitor to worry about.

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