Last year, Google finally unveiled its first-ever smartwatch, Pixel Watch. The wearable offers consumers good value for money and competes with the likes of the Samsung Galaxy Watch 5 and the base Apple Watch Series 8. It can be purchased in the US and other markets for around $349 but have you ever wondered how much it costs Google to manufacture the Pixel Watch? Read on to find out.

Counterpoint Research’s latest bill of materials (BoM) analysis has revealed the manufacturing cost of the Pixel Watch is just a fraction of its market price. The report says it only costs Google $123 to make the Pixel Watch, however, this figure only includes the hardware costs and does not take into account other expenses that the company may have incurred, such as research and development costs or marketing expenses. These additional costs are essential to the overall success of the product.

Pixel-watch-BoM

The Pixel Watch uses the Samsung Exynos 9110 as its main chipset and the LTE transceiver and other paired components are also supplied by the Korean company, collectively accounting for around 20% of the total BoM cost. BOE supplies the smartwatch’s custom 1.2-inch-diameter OLED display, capturing over 14% of the total BoM cost.

As mentioned, the smartwatch retails for $349. It offers some impressive features and tight integration with the Android ecosystem. It packs a high-performance processor to make good use of the latest Wear OS 3.5 and also features a co-processor or MCU to optimize battery life. It is equipped with multiple sensors, including a 6-axis inertial sensor and a digital compass, an altimeter, an ambient light sensor (ALS), and a light encoder to enable the haptic crown.

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