Where all sales and promotional emails looked like they were bland and redundant in thought process and content, the quality of such emails is going to get a significant bump very soon. Microsoft has recently announced that it will introduce OpenAI-powered features into Dynamics 365, which is the company’s suite of applications directed towards CRMs (Customer Relationship Management) Systems and Resource Planning. This set of features is being referred to as CoPilot, and it will help businesses curate content for various purposes with relative ease and accuracy.
A lot of companies slack off on additional steps to solidify their business’s image owing to the lack of time and/or necessary workforce. Using Dynamics 365 will ensure that doesn’t happen anymore, since the AI will be able to write customized emails and greetings for the company’s customers, reply to queries effectively, generate meeting summaries, create market charts without writing SQL queries, and even pitch new ideas for writing marketing emails. It will be similar to having a personal assistant who is inept at every aspect of the position, including creativity. Of course, the quality of the content will be dependent on the prompts used to generate it, but things will be a lot easier for companies in general.
Users can expect to hear virtual assistants or agents on the line the next time they reach out to a company to address an issue or receive support. These agents will utilize OpenAI’s tech to skim through Bing and vast knowledge bases to respond to general queries. Chances are that unresolved queries will be bumped up to human levels of assistance, which will make virtual agents the first line of communication in scenarios such as these.
Microsoft is strongly pushing for AI-collaboration on multiple projects, such as ChatGPT-powered Bing Chat, OpenAI integration with Teams and now Dynamics 365. The company has further teamed up with GitHub, a popular website for coders to develop a CoPilot-like feature which will enable users to write code more easily and with higher accuracy. It will be interesting to see how the company alters its business models in the future with heightened AI collaboration.
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