Facebook just announced earlier today (9th March 2023) that it will be utilizing artificial intelligence to enhance user experience and create more opportunities for its creators. But apart from this, a major new change is that it is finally bringing back Messenger back into its original application.
The social media giant had recently announced that it had hit the 2 billion daily active user milestone and that it was planning on releasing new ‘Creative Expression’ tools for Facebook users to create 90 second reels. While all of this gives more options to the creators, the news that I personally look forward to is the reintegration of the Messenger app into Facebook. For those unaware, the tech giant had spun off its messaging inbox section into a dedicated app on the side years ago.
This decision had a fair share of criticism. But now, Facebook is planning on making the experience more intuitive by letting users access their Messenger inbox within the app. Based on official notes, more than 140 billion messages are sent across the Facebook’s apps every day. The number of people sharing Reels has also cross the 1 billion mark on Instagram DMs and are also growing rapidly on Facebook.
Thus, the company is testing the ability for people to access their Messenger inbox within the app and plans to expand this testing phase. In other words, the social media platform is planning on offering more ways to integrate the messaging features in the platform to make it easier for users to connect and share with one another.
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