Microsoft has just announced that it has achieved a notable milestone with its proprietary web search engine, Bing. The company revealed that its daily active users number on Bing has crossed 100 million.
According to Yusuf Mehdi, Microsoft’s VP for Modern Life, Search and Devices, the news arrives just a month after the company had rolled out its AI Chatbot. The senior official stated that the brand is aware that is still a “small, low, single digit share player” but it is still a big deal considering that Bing wasn’t even a notable player in the market. However, following the release of the latest build, the company saw its one third of its daily active users being new to the search engine.
According to the Vice President, “We see this appeal of the new Bing as a validation of our view that search is due for a reinvention and of the unique value proposition of combining Search + Answers + Chat + Creation in one experience.” Interestingly enough, the new boost in users also include a number of people that used the platform but not for its search engine.
In other words, a third of Bing’s daily preview users have been using its chat AI for their queries everyday. Furthermore, Microsoft is seeing three chats per session with over 45 million chats. Out of these, 15 percent of all chats include users that have been using it to create new content. Notably, a big part of the boost is also likely thanks to the launch of Bing’s AI Chatbot on mobile.
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