Realme has just announced a major overhaul for its Techlife lifestyle sub brand. The company is now rebranding the Techlife series to include it into its more popular Narzo lineup. So here are all the details.
The Chinese smartphone maker is basically moving its Techlife branding to its Narzo sub brand. For those unaware, the Realme Techlife had launched disruptive yet low cost AIOT based lifestyle product. As of right now, the company is also directing its Techlife product fans towards its Narzo lineup, including its social media accounts. In other words, we can soon expect to see Narzo branded AIOT products launch in the future.
Unfortunately, it is unclear as to what Realme’s plans are for the DIZO brand, which was previously under the company’s Techlife ecosystem. So, it might also move under the Narzo branding as well. This was a surprise announcement from Realme that was pretty unexpected. However, it would likely have no major impact on the company’s Techlife ecosystem in general. Meaning, we could still expect seamless integration of the Realme Link app for all of its products, even after they are moved to Narzo.
Apart from the branding, there shouldn’t be any other changes in direction for these lifestyle products. Finer details are still at large, although, we should get to know more about any changes in the coming months.
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