Moto Razr+ is going to arrive later this year as the brand’s latest flip phone and as an upgrade over last year’s model. The smartphone recently bagged 3C certification, suggesting Motorola has started to prepare for its launch. In the latest development, Moto Razr+ has been spotted on UAE’s TDRA and Canada’s REL certification sites. However, the device has appeared on the former with a different moniker— Moto Razr 40 Ultra.

To remind you, Moto Razr+ recently bagged China’s compulsory 3C certificate with model number XT2321-1. It has been spotted on TDRA and REL websites with the same model number. However, the UAE’s agency suggests the smartphone will be called Moto Razr 40 Ultra. This could mean the Lenovo-owned company could sell the foldable with different names, depending on the region.

Moto Razr 40 Ultra TDRA
Moto Razr 40 Ultra TDRA
Moto Razr 40 Ultra REL
Moto Razr+ REL

From the certifications, we can assume that China and Canada will get the Moto Razr+ and the rest of the world may receive the Moto Razr 40 Ultra. Practically, this makes no difference for you as a consumer because except for the moniker, everything else will be the same.

Motorola tends to give its smartphones different names depending on where they’re being sold. For example, the Moto Xn models usually get relabeled as Moto Edge devices when they’re released globally (outside of China). The latest example of this is the Moto Edge 40 Pro, which is basically the same phone as the Moto X40 that was launched in China earlier this year.

While the exact reasons for Motorola’s rebranding trend remain unknown, one possible explanation could be that it is a marketing strategy to make the devices more appealing to consumers in those regions. For example, the Edge series has already gained popularity in the international market, so it would make sense for the company to release more devices under the “Edge” branding.

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