You might know Samsung for its smartphones but the Korean company has a lot going on behind the scenes. The brand’s display arm provides OLED panels for the majority of flagship phones out there, including the ones made by Apple. Not just smartphones, the company manufactures displays for automobiles as well. And in the latest development, Samsung will now be collaborating with Italian car maker Ferrari to develop OLED panels for their upcoming supercars. Here are the details

Samsung and Ferrari sign a memorandum of understanding (MOU)

Samsung Display and Ferrari recently announced that they have signed a memorandum of understanding (MOU) that will lead to the development of a display solution for the Italian car maker’s upcoming supercars. Samsung Display will develop “bespoke OLED technology display solutions” for the next generation of Ferraris, Chief Executive Benedetto Vigna said in a statement.

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The heads of both companies signed a memorandum of understanding in Asan, South Korea. However, no financial details were disclosed. Reports have claimed Samsung plans to invest more than 3 billion dollars in the manufacturing of OLED panels in Asan.

In recent years, Samsung has started manufacturing electronics parts for the automotive industry, with a focus on autonomous vehicles. The brand recently announced it will manufacture 5nm chips for Ambarella, which is a US-based edge AI fabless semiconductor company. Ambarella’s CV3-AD685 is a new semiconductor chip that is meant to be an AI controller for autonomous cars.

Additionally, the Korean behemoth has previously provided auto chips targeting demand for Volkswagen’s infotainment system developed by LG Electronics. It is an infotainment processor that can control up to four displays and 12 cameras at once.

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