Microsoft Bing, the newly improved search engine from the tech giant Microsoft, is recently making waves across the tech community with its newfound AI capabilities. Specifically, the new Bing is powered by OpenAI’s large language model – GPT-4, and all users can use GPT-4 for free on Bing.

However, with its rapidly growing userbase whereby more people are switching over from Google to Bing for search, one user found that when he had searched for cancer death rates in their country by year, Bing immediately prompted the user to call the suicide prevention hotline, instead of showing the data as the first result like Google.

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The post by Reddit user u/maitreg expresses the overreaction of Bing as surprising because he was only curious about improvements in cancer death rates in his country, and he did not expect to be greeted with advice to call the suicide prevention hotline. 

Users online have different opinions on the topic, as some think that Big Tech like Microsoft and Google spend a lot of money to ensure that their preferred search result is shown to users, and that information is ranked down or restricted from users although it is available. 

On the other fence, some think that Bing’s proactive initiative to suggest calling for help is quite helpful, as some recount when their loved ones get a cancer diagnosis, they start looking at death rates to see how much they’ve got to live. Thus, they think that the move by Bing is quite empathetic.

Microsoft Bing GPT-4-Thumbnail-openai
Microsoft Bing based on GPT-4

New Bing based on GPT-4 has been widely praised by the tech community for simplifying search and research for many. However, New Bing still has gotten itself into much trouble since its inception in February this year, most notably the New York Times journalist fiasco, in which the journalist found the search engine to have a manipulative personality. Microsoft was quick to roll out guardrails and bug fixes for the search engine soon after, and currently the search engine is growingly rapidly in monthly active users.

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