Luxury car manufacturers are shifting towards electric vehicles (EVs) to reinforce their brand image, offer a premium driving experience, innovate with new technology features, meet customer expectations, and comply with emissions regulations. EVs offer superior driving dynamics, advanced technological features, and autonomous driving capabilities that align with luxury car buyers’ expectations. Additionally, EVs present a sustainable and eco-friendly alternative to traditional gasoline-powered vehicles, which is increasingly important to luxury car consumers. By embracing EVs, luxury car manufacturers can differentiate themselves, maintain their position as industry leaders, and meet regulatory requirements while offering an exclusive and advanced driving experience. Rolls-Royce recently joined the EV club, and the company unveiled its first pure electric car to debut in China on 18th April.
Rolls-Royce has introduced its first all-electric car, the Shining, at the Shanghai Auto Show. The vehicle was originally launched as the Rolls-Royce Spectre in October 2022. The car is equipped with a 430 kW motor, producing 900 Nm of torque and can reach a top speed of 250 km/h with an acceleration time of 4.5 seconds. The Shining’s 102 kWh battery pack has a range of 585 km. The interior is inspired by the night sky and features starlight doors, a starry sky roof, and Rolls-Royce’s embroidered logo pillows. The car’s starting price in China is 5.75 million Yuan ($8.3 million), with delivery expected in Q4 2023.
The Shining’s exterior follows the brand’s design language, with a classic Parthenon straight waterfall grille, a slip-back shape, and a double-door design, giving it a sporty feel. The car’s parking space features a split taillight design, with integrated turn signals and brake lights. Rolls-Royce has made significant strides to reduce its carbon footprint, and the Shining’s all-electric powertrain is environmentally friendly while providing the smooth, quiet ride expected of a Rolls-Royce.
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(Via)
