TikTok is a social media platform where users can create and share short videos set to music or other sounds. It was launched in 2016 by a Chinese tech company, Bytedance and has since become a global phenomenon, particularly popular among young people. TikTok uses an algorithm to curate content for users, which has led to viral trends and challenges. The platform pays its top content creators through its Creator Fund program, which is a $1 billion fund set up to support eligible creators who meet certain criteria, including having at least 100,000 followers and being 18 years or older. The amount each creator is paid is determined by a formula that takes into account factors such as views, engagement, and overall popularity of their content. However, this was never a source of reliable income for creators on the platform, until now.
Creators can now earn 50% of the Ad Revenue
TikTok has dropped a bombshell on the advertising industry with the launch of Pulse Premiere, a product that enables advertisers to showcase their ads alongside premium content from big-name publishers, including Buzzfeed, DotDash Meredith, NBCUniversal, UFC, and WWE. The latest offering from the social media giant will allow creators to earn 50% of the revenue generated from ads placed behind their content, taking TikTok’s Pulse project to the next level. Until now, Pulse only allowed marketers to place ads alongside the top 4% of the highest-quality content. However, Pulse Premiere is now more inclusive, enabling participating publishers to place ads after all posts.
The company recently introduced the ability to generate AI avatars for its users. TikTok is hoping to support publishers and create new business opportunities for the platform with this new initiative. With monthly active users in the US already exceeding 150 million, Pulse Premiere has all the ingredients to become a major force in the advertising space. Creators on the platform will see a new era of creative possibilities with TikTok’s new initiative.
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(Via)
