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Videomax (VMI) is a manufacturer that works behind the scenes for many established Indian brands. While it may not be a household name among general consumers, the company has now announced the launch of its own brand, Skyball. This new brand will offer a range of products, including home audio systems, smart accessories, and other consumer electronics.

Videomax to invest crores in its first consumer brand

VMI has launched Skyball with a focus on home audio, wearable devices, and smart accessories. The company plans to invest Rs. 100 crores in the next three years to grow the venture, with the goal of achieving a turnover of INR 500 crore during that period. For this year, Skyball is targeting a turnover of INR 100 crore.

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Skyball’s first product lineup is almost here (launch later this month), and it’s all about Home Audio. It includes party speakers, tower speakers, Bluetooth speakers, soundbars, and more. In addition, Skyball is also planning to release several smartwatches in June 2023. They’ll be starting online and then spreading to stores all across India.

While concrete details about the wearables are not known, the press release reads they include the latest technology and health-centric features, such as fitness tracking, heart rate monitoring, sleep tracking, built-in GPS, and more.  The watches are claimed to arrive with a sleek and stylish design.

Skyball aims to provide customers with a robust experience, and to achieve that goal, it has established a strong installation and after-sales team comprising over 500 service centers across 450+ cities in India. In the first quarter, the company will concentrate on establishing its online presence through strategic partnerships with major e-commerce firms like Amazon. Later on, it will shift the focus to building an offline presence and reinforcing the distribution and dealer network in Tier-II and Tier-III markets.

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