Apple is reportedly reconsidering its plans on the use of an OLED display for its MacBook PCs. Recent sales numbers indicate that the MacBook has been on a decline and Apple could pull the plug on its planned upgrade to OLED for the MacBook.
There had been plans by Apple to deploy Samsung’s 8th-gen OLED panel on MacBooks as early as 2024. Apple will now shift the implementation date for the deployment of OLED up to 2027. The news will have important ramifications in the Korean market, as forecasts have been reviewed downwards. The Cupertino-based company is a heavy hitter and its decision could affect the OLED panel market expectations in Korea. Apple is believed to be however close to releasing an OLE panel iPad Pro in 2024. The iPad Pro will use LG-Samsung’s 6th-gen OLED technology.
The MacBook shipments have declined by up to 50% in the last two quarters. It is unclear whether Apple’s decision to halt the OLED upgrade is not unconnected with the slump in MacBook shipments. It is also not clear how the decision will also revive sagging MacBook sales. Unlike iPhones, Apple does not enjoy the same brand loyalty for its MacBook lineup. Apple had planned to use dual-stack OLED panels with excellent properties for its infotainment systems.
The dual-stack OLED screens have a longer life cycle and are brighter. The panel was expected to take care of the wrinkling in Samsung’s flexible OLED panels for larger scenarios. This resulted in a hybrid solution but Samsung has also paused its plans for the OLED panel.
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