Apple is an independent company that designs almost all the parts used in its devices. This gives them a distinct advantage over their competitors. Apple does not manufacture its own parts, but instead collaborates with specialist firms such as TSMC. These manufacturers are eager to work with Apple, and in return, Apple gains control over the supply chain.
However, Apple is not as independent when it comes to displays. The company collaborate with giants such as Samsung and LG Display in this area. In an effort to gain greater control over its display supply and reduce its dependency on partners like Samsung, Apple is reportedly making substantial investments in microLED technology. Here are the details..
Apple Invests $1 Billion in MicroLED Technology to Revolutionize Displays
As you know, MicroLED is a relatively new display technology that has the potential to be better than both LCD and OLED displays. It is self-emissive, meaning it does not require a backlight, which results in deeper blacks, higher contrast ratios, and better power efficiency. MicroLED displays are also very durable and can be made in a wide range of sizes.
Aware of the situation, Apple is working on developing microLED displays for its products, and invested more than $1 billion in research and development. The company is said to be building its own microLED manufacturing facilities, which could help it to bring microLED displays to market more quickly and at a lower cost. However, Apple is facing challenges in mass-producing, but it is committed to bringing the technology to market.
It is still too early to say when Apple will launch its first microLED product, but the company is clearly committed to the technology. If microLED displays can live up to their potential, they could revolutionize the display industry and help Apple to maintain its position as a leader in the mobile market.
Apple is working on making its own displays, which could mean that Samsung and LG will no longer be able to make money from every Apple product sold. In 2021, Samsung earned $10.3 billion from Apple, while LG earned $3.6 billion. If Apple is successful in making its own displays, these two companies could lose a significant amount of revenue.
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