Gree Electric is a major home appliance maker and had even manufactured smartphones as well. However, the company is now discontinuing its handset operations following a decline in its smartphone sales.
Gree disbands its smartphone unit
For those unaware, the company is a known consumer electronic products maker and is known for its air conditioners. But the brand sought to diversify its product line and had even announced its entry into the smartphone market. Its first even handset model was announced back in 2015, however, with certain official claiming that the brand even had potential to easily surpass Xiaomi as well in the handset market.
But just a couple of years into this segment, the company has announced its exit from the market. Notably, this news also arrives as the smartphone shipments in the Chinese market fell by 11 percent in the first quarter of this year. This marks the lowest ever levels in a decade. Thus, Gree has disbanded the core team of its smartphone unit, as per a report from the Chinese media outlet Jiemian.
But unfortunately, the brand has yet to respond to any requests for a comment on this matter. Back in 2021, we had even covered the launched of the Gree TOSOT G7 model, which was a rebranded Meizu 18X. The company clearly didn’t catch up to or even outperform Xiaomi and it is likely planning on consolidating its efforts to its core operations. This is all the information we have at the moment, so stick around for more updates.
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