There has been an increasing trend in the percentage of Android users shifting to Apple’s iPhone. As per a Consumer Intelligence Research Partner (CIRP) report, the rate of new iPhone users coming from Android phones is the highest in the last five years since 2018.
iPhone had the highest switchers from Android since 2018
CIRP surveyed iPhone owners and reported that for from March 2022 to 2023 15 percent of people had an Android phone before buying an iPhone. This was the highest rate since March 2018 when a similar 15 percent made the switch from Android to iOS. Before this 16, 21, and 18 percent people owned an Android device before moving to iPhone in 2017, 2016, and 2015 respectively. 2016 was also the year that recorded the highest rate of switchers over a nine-year period. By March 2020, this rate had plummeted to 10 percent. Since then, there has been a slow rise until the current 15 percent rate was reached.
The data also reveals that apart from the 15 percent of Android users who moved to the iPhone, the rest 2 percent of people came from those with a basic phone, a device from other category, and first-time buyers. The report also added that the number of iPhone users who buy new iPhones has also slowly increased.
As per the data, 69 percent of the people who bought an iPhone said that they switched from one iPhone to another. Since then, that number has only gone up. In 12 months concluding March 2015, 13 percent of iPhone buyers were those who owned Blackberry, Windows, and basic phones.
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