Asus India, the Indian arm of Taiwanese technology giant Asus, has become the No. 2 consumer notebook company in India, with a market share of 17.9%. This is a remarkable achievement, given that the overall consumer notebook market in India declined by 41.8% in the first quarter of 2023. Here are the details…
Asus Notebooks Continue to Grow in India, Become No. 2 Brand with 17.9% Market Share
Asus kicked off 2023 with a bang, launching a series of innovative products across the consumer notebook, gaming, and creator series segments. The company has consistently delivered on its commitment to bring the latest technologies to its consumers, and its latest lineup is no exception. The Zenbook S 13 OLED is the world’s slimmest laptop weighing just 1 Kg.
It features a stunning OLED display, a powerful Intel Core processor, and long battery life. The Strix Scar series is designed for gaming enthusiasts, with powerful hardware and a sleek design. The creator series is for creative professionals, with features like a color-accurate display and powerful processors.
Asus is not only growing in the consumer notebook market, but it is also becoming a leader in the gaming segment with its innovative ROG laptop series. Arnold Su, Vice President of Consumer & Gaming PC at Asus India, said, “We are thrilled to have captured the No. 2 position in the consumer notebook category in India in Q1 2023. This is a testament to our team’s hard work and passion. We are confident that this accomplishment will inspire us to set and achieve new benchmarks in the coming quarters.”
The company’s newly launched laptop series in 2023 now incorporate Asus Antimicrobial Technology. The Asus Antimicrobial Guard inhibits bacterial growth, while Asus Antimicrobial Guard Plus utilizes a denser treatment to also inhibit viruses. These technologies have been scientifically proven to inhibit virus and bacteria growth by more than 99% over a 24-hour period, as per the ISO 217021 and 221962 standards. With this new technology, Asus is well-positioned for a successful 2023. The company will continue to provide customers with high-performance, innovative devices catering to diverse consumer segments.
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