Apple’s highly anticipated AR/VR headset is set to revolutionize the way we experience live events, and according to reports from 9to5Mac, one of its standout features will be virtual concerts. This application has been in the works at Apple for several years, with the goal of providing users with a seamless and immersive audience experience, whether the concert is happening in real-time or pre-recorded.
The same technology could be used for live sporting events as well
To make this ambitious project a reality, Apple acquired NextVR in 2020, a company known for its expertise in creating virtual reality experiences for live events such as sporting spectacles and concerts. Prior to being acquired by Apple, NextVR had already built an extensive content library and had collaborations with popular headsets like Oculus, HTC, and PlayStation.
The acquisition of NextVR has given Apple access to a vast pool of resources, both in terms of capital and networking capabilities. As a result, it is widely speculated by media experts that NextVR has made significant advancements in the creation of concert content. This suggests that Apple’s AR/VR headset, known as Reality Pro, and its operating system, xrOS, will offer users an unparalleled and immersive experience when it comes to attending virtual concerts. The technology isn’t limited to virtual concerts, however. Previous reports also state that Apple is integrating its other services, such as Fitness+ with its mixed reality headset, which will allow users to work out in Virtual Reality. The company might even integrate some sports applications with the VR/AR ecosystem, letting users enjoy the thrill of playing sports from the comfort of their homes.
By leveraging the power of augmented and virtual reality technologies, Apple aims to bridge the gap between physical and digital worlds, allowing users to feel as though they are truly present at a live concert. This innovative approach to entertainment showcases Apple’s commitment to pushing the boundaries of technology and redefining the way we consume media. The headset is expected to be unveiled at the WWDC 2023, which is right around the corner.
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