In a highly anticipated launch, Apple recently introduced its first mixed reality (MR) headset, the Vision Pro, marking a significant product release for the company. Priced at $3,499, the Vision Pro garnered attention for its impressive technological advancements. However, Apple has revised its initial sales expectations of 1 million, now aiming to sell 150,000 units, a substantial decrease from earlier projections.

Apple Vision Pro vs Meta Quest 2

Vision Pro vs. Meta Quest: A Clash of Features and Price

Enthusiasts and users had high hopes for the Vision Pro, expecting it to pose a serious challenge to its competitor, Meta Quest. With the Meta Quest 2 having sold over 20 million units, its market dominance was evident. Apple’s decision to lower sales targets suggests that the Vision Pro may take some time before achieving widespread adoption.

Meta Quest 2 sales figure

@TheGalox, a renowned tipster, reported Meta Quest 2’s impressive sales figures, which doubled from 10 million to 20 million units between late 2021 and early 2023. In comparison, Apple’s Vision Pro has set a more conservative sales target of 150,000 units.

While the launch of the Vision Pro has intensified the headset wars, there are notable differences between the two products. The Vision Pro comes with a starting price of $3,500 and requires a separate battery pack, whereas the Meta Quest 2 is priced at $299 and boasts 128 GB of memory. Additionally, many features showcased during the Vision Pro’s unveiling had already been introduced by Meta. Meta has also announced its upcoming VR headset Meta Quest 3 which will launch this fall.

Consumers eagerly await further details on how the Vision Pro distinguishes itself from the Meta Quest and the rationale behind the significant price difference between the two headsets. As the market continues to evolve, both companies are poised to vie for dominance in the MR headset space.

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